Since 1977, the Rape and Abuse Crisis Center has been a lifeline for thousands of individuals and families across the Fargo-Moorhead area and beyond. For decades, we have sat beside victim-survivors in the emergency room. We have walked with children navigating abuse and supported parents managing trauma. We’ve educated classrooms, collaborated with courts, and helped people rebuild after unimaginable pain.<\/p>\n\n\n\n
But over the years, we began to notice a disconnect. The very name that once made us visible\u2014Rape and Abuse Crisis Center\u2014had begun to create barriers. Victim-survivors questioned whether they were \u201churt enough\u201d to reach out. Community members assumed we were only a shelter. Even professionals hesitated to make referrals because the word \u201crape\u201d felt too loaded for a student presentation or court handout.<\/p>\n\n\n\n
We heard heartbreaking stories:
\u201cI wasn\u2019t raped, so I didn\u2019t think I could come.\u201d
\u201cI thought it had to be a crisis to qualify.\u201d
\u201cI needed help, but your name made me feel like maybe it wasn\u2019t for me.\u201d<\/p>\n\n\n\n
That\u2019s when we knew it was time for a change\u2014not in what we do, but in how we show up.<\/p>\n\n\n\n
Today, we are proud to introduce Sollera<\/strong>.<\/p>\n\n\n\n The transition from Rape and Abuse Crisis Center to Sollera was not taken lightly. It came from years of listening to the people we serve, working closely with staff and stakeholders, and holding space for the stories that shape this work.<\/p>\n\n\n\n We held focus groups with victim-survivors, donors, educators, and healthcare professionals. The message was clear: our services are more critical than ever\u2014but the name no longer matched the full scope of our impact.<\/p>\n\n\n\n \u201cCrisis\u201d felt limiting. Many people come to us years after harm has occurred, seeking long-term healing. \u201cCenter\u201d was confusing. We are not a shelter\u2014we are an advocacy, education, and counseling organization. And while \u201crape\u201d and \u201cabuse\u201d are central to the reality we confront, leading with those terms was causing potential clients to self-select out of services that could change their lives.<\/p>\n\n\n\n We are not erasing these words. We are not hiding from hard truths. But we are creating a name that opens the door instead of closing it.<\/p>\n\n\n\n Sollera is a name rooted in hope.<\/p>\n\n\n\n Inspired by sol<\/em> (Latin for \u201csun\u201d) and Soteria<\/em> (the Greek goddess of safety and deliverance), Sollera evokes warmth, guidance, and resilience. The name honors our legacy while allowing us to grow.<\/p>\n\n\n\n This is our third logo, but a version of the sun has been part of our visual identity since the very beginning. It remains a constant\u2014symbolizing hope, light in the darkness, and the steady presence our community can rely on.<\/p>\n\n\n\n The double \u201cL\u201d in Sollera symbolizes a path\u2014representing two people walking together. Because that\u2019s what we do. We walk beside every person who reaches out for help, without judgment, without expectation, and without conditions.<\/p>\n\n\n\n We know healing is not a straight line. It is a journey. And Sollera exists to be a consistent presence on that path, wherever it leads.<\/p>\n\n\n\n Sollera supports individuals of all ages, identities, and experiences. Our work extends across Cass, Clay, Traill, and Wilkin counties<\/strong>, but our reach often goes far beyond. Anyone who walks through our doors or picks up the phone is welcome here.<\/p>\n\n\n\n We support:<\/p>\n\n\n\n We are here for those in crisis and those in recovery. For those who just need someone to believe them. For those who aren\u2019t sure what to call what happened\u2014but know they don\u2019t feel safe.<\/strong><\/p>\n\n\n\n Whether harm happened five minutes ago or fifty years ago, Sollera is here.<\/strong><\/p>\n\n\n\n While our name has evolved, our services remain as vital\u2014and as free\u2014as ever:<\/p>\n\n\n\n We are also embedded in 14 community response teams<\/strong>, making us not only a service provider but a collaborator in creating systemic change.<\/p>\n\n\n\n This rebrand is not about marketing. It\u2019s about mission.<\/p>\n\n\n\n It\u2019s about ensuring that no one rules themselves out of care because they don\u2019t think they\u2019re \u201cbadly hurt enough.\u201d It\u2019s about removing the stigma that keeps people silent. It\u2019s about making sure our educators feel supported when we walk into classrooms. It\u2019s about reflecting the scope and sophistication of what we actually do.<\/p>\n\n\n\n Most of all, it’s about ensuring access<\/strong>. Because when someone is hurting, the last thing they should feel is confusion or shame.<\/p>\n\n\n\n Now, when someone sees the name Sollera, we want them to feel warmth, trust, and possibility. We want them to know that this is a place where they will be believed, respected, and supported\u2014no matter what their story is.<\/p>\n\n\n\n While our name is new, our soul has not changed.<\/p>\n\n\n\n Sollera remains committed to:<\/p>\n\n\n\n These are our non-negotiables. These are the values that will guide us as we grow.<\/p>\n\n\n\n If you are someone seeking help\u2014please know you are welcome here.<\/p>\n\n\n\n You do not need a label for your experience. You do not need to be in an immediate crisis. You simply need to know that you matter<\/strong>, and that healing is possible.<\/p>\n\n\n\n If you are a donor, a neighbor, a parent, or a professional who cares\u2014please continue to stand with us. Your support ensures that healing is free, available, and waiting<\/strong>\u2014for the people who need it most.<\/p>\n\n\n\n You may never know the name of the person you helped. You may never see their face. But you will have changed their story.<\/strong><\/p>\n\n\n\n The name is new. Learn more, get involved, or seek support at sollera.org<\/strong>.<\/p>\n\n\n\n Together, let\u2019s build a community where everyone has the space to heal.<\/p>","protected":false},"excerpt":{"rendered":" Since 1977, the Rape and Abuse Crisis Center has been a lifeline for thousands of individuals and families across the Fargo-Moorhead area and beyond.<\/p>","protected":false},"author":1,"featured_media":490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[19,20],"tags":[],"class_list":["post-1656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/posts\/1656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/comments?post=1656"}],"version-history":[{"count":0,"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/posts\/1656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/media\/490"}],"wp:attachment":[{"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/media?parent=1656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/categories?post=1656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sollera.org\/kmr\/wp-json\/wp\/v2\/tags?post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\nWhy the Change?<\/strong><\/h2>\n\n\n\n
\n\n\n\nWhat Sollera Means<\/strong><\/h2>\n\n\n\n
\n\n\n\nWho We Serve<\/strong><\/h2>\n\n\n\n
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\n\n\n\nOur Services: What Hasn\u2019t Changed<\/strong><\/h2>\n\n\n\n
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\n\n\n\nWhy This Change Empowers the Community<\/strong><\/h2>\n\n\n\n
\n\n\n\nWhat Stays at the Core<\/strong><\/h2>\n\n\n\n
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\n\n\n\nA Call to Our Community<\/strong><\/h2>\n\n\n\n
\n\n\n\nWelcome to Sollera.<\/strong><\/h2>\n\n\n\n
The mission is enduring.
The invitation is open.<\/p>\n\n\n\n